Google Tag Manager
Organise website tags and triggers around the events your business needs.
All digital marketing services
CONVERSION TRACKING
Do you know which ads actually bring enquiries?
When tracking is missing or unreliable, your budget decisions become guesswork. We configure and test Google Ads, Google Tag Manager and GA4 events for the actions that matter to your business.
Experience since 2022Led by Junaid AshfaqServing locally & globally
Tracking that connects marketing with measurable actions
Tracking should answer a useful business question. We explain what each event records, what it cannot show and which data needs a separate call, CRM or sales measurement setup.
Google Analytics 4
Configure relevant analytics events and review the customer journey.
Google Ads Conversion Actions
Set up or review conversion actions so campaigns use the intended signals.
Call & WhatsApp Click Tracking
Measure contact-button clicks while distinguishing clicks from completed conversations.
Form Submission Tracking
Track genuine form completion using the website’s supported submission behaviour.
Testing & Duplicate Checks
Test event firing and review duplicate or inconsistent actions before handover.
What your service plan can include
Tracking audit
Review the current tags, triggers and conversion actions.
Measurement plan
Define the events that fit your customer journey.
Implementation & testing
Configure and check the agreed events.
Clear handover
Explain action names, limitations and how to review results.
We Plan. We Manage. You Grow.
Start with a conversation about your website platform, current tags and the business actions you want to measure. We agree on a practical plan, complete the work in the approved scope and explain the next steps.
1. Understand your business
Share your goals and the problem you want to solve. We review the relevant information before recommending a direction.
2. Agree on the plan
You receive a clear scope and costs so you know what is included before deciding.
3. Put it into action
We complete the agreed setup or improvements, keeping the work connected to your customer journey.
4. Review the next step
We explain the work completed and discuss ongoing support or measurement where it fits your project.
A team clients can speak to directly
The Marketing Lab is led by Google Ads specialist Junaid Ashfaq. Established online in January 2022, our team now works from Jatlan, Mirpur, Azad Kashmir, supporting local and international businesses.
Incredible team! They built our website professionally, ran successful ad campaigns, and supported us every step of the way. Best digital agency we've worked with.
M Usama · Client review
Questions about Conversion Tracking
Does a WhatsApp click mean a completed enquiry?
No. It shows that someone clicked the contact link. A completed conversation or sale needs a separate measurement method.
Can you work with existing GTM and GA4 accounts?
Yes. We review the current setup and avoid unnecessary duplication before agreeing on changes.
Can you track phone calls?
We can measure call-button clicks. Tracking connected calls requires an appropriate supported call-tracking setup, which we discuss separately.
Let’s discuss your conversion tracking needs
Tell us about your business and what you want to achieve. Your details open as a pre-filled WhatsApp message; tap Send in WhatsApp to submit your enquiry.